04/08/2021
Packaging was born for a primary fundamental function: to preserve its content, protecting the products from degradation. If these products are food, packaging aims at maintaining the organoleptic properties guarding them during their journey from production to shelves.
The role of packaging has recently changed, in fact it is used to promote the product inside: it attracts the consumer, it conveys the product value, it communicates and enforces the brand. Kevin Lane Keller, marketing professor and author of the book: Strategic Brand Management, claims that “ packaging is the key element that builds the identity of the tangible brand to which reference is made for the constitution of the brand itself and it contributes to the image and reputation incerease. Furthermore, nowadays packaging has also an ethic role connected to the environmental sustainability, meaning green, eco friendly and eco-sustainable packaging.
Today packaging is a full part of innovations for circular economy: it can be produced using recycled raw materials and be a packaging easily recyclable. Thanks to this value it can reduce the production chains, it cuts the carbon dioxide emission and it can be newly reused before being disposed.
Dell’Oca packaging has met these features for more than 30 years: we produce packaging made by leafed poplar that are 100% recyclable and coming from poplars of the Italian Pianura Padana which are processed by small local businesses closed to our establishments; they can be easily reused by consumers before being discarded properly though separate collection.
Companies that choose our packaging for their products aim at communicating to the final consumer how to face the environmental challenges allowing the costumers to choose, while being in front of the shelf, the path of sustainability and protection of the Earth. The final consumer is more and more carful and aware, this means that he will be able to retain to those manufacturers who share with him the commitment to the sustainable development.
Choosing Dell’Oca packaging is an ethic and valuable choice!
